khaskhabar.com : Thursday, December 28, 2023 2:52 PMDubai. The ICC Men’s Cricket World Cup 2023, held in India, broke broadcast and digital records around the world, making it the biggest World Cup ever.The event, which saw Australia crowned champions for the sixth time, recorded a record 1 trillion global live viewing minutes of the broadcast, which included new technological innovations such as a vertical video feed that gives fans an easy and Provides a more comfortable viewing experience.
Global live viewing hours increased by 38% compared to the previous edition of the tournament held in the Indian subcontinent in 2011, and by 17% compared to 2019 when it was held in the United Kingdom.
The final played between India and Australia at the Narendra Modi Stadium, the world’s largest cricket stadium, became the most watched ICC match ever. There were 87.6 billion live viewing minutes globally, representing a 46% increase compared to the 2011 final which featured co-hosts India and Sri Lanka.
The event was carried by a total of 209 broadcast partners in 20 territories. For the first time, Hindi coverage was provided outside India by ESPN+, Fox Sports, Sky Sports and Willow TV.
ICC Chief Executive Geoff Allardyce said: “We are delighted to announce record-breaking viewership and engagement numbers for the Men’s Cricket World Cup 2023, making it the biggest World Cup ever. The incredible numbers reflect the growing interest in ICC events around the world and the consumption of innovative and engaging content that fans can enjoy.”
Viewership has been growing astonishingly across all regions, especially in host country India, where it became the most watched Cricket World Cup ever, with 422 billion viewing minutes on Disney Star Network alone, leading to This resulted in a massive increase of 54% compared to 2011 and a significant increase – 9% from 2019.
The tournament was the most televised in India, with almost five times more coverage than in 2011, thanks to the 22 channels that broadcast the tournament in nine different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam). ) shown in.
The share of female viewers increased from 32% at the 2011 edition of the ICC Men’s Cricket World Cup to 34% this year, reflecting universal enthusiasm for the country’s domestic tournament. The final between the hosts and Australia became the most watched Men’s Cricket World Cup match ever with a maximum TV audience of 130 million, with a total of 300 million watching it on Disney Star Network in India alone.
The 2023 edition was also the most televised tournament in the United Kingdom and Australia, seeing a huge jump in viewership compared to 2011 when it was played in the same time zone.
The UK saw 800 hours of live coverage and 5.86 billion minutes watched in 2011 (compared to 4.74 billion minutes of live viewing), an increase of 24%. In Australia, there were 602 hours of live coverage with 3.79 billion minutes watched live, a 92% increase from the 1.98 billion minutes recorded in 2011.
Combined with Australia’s success, this led to a significant increase in overall viewership and the 2023 edition in India was watched by 9.1 million people, compared to the 2019 edition in England and Wales, which was watched by 6.1 million people.
Pakistan witnessed record viewership with 237.10 billion minutes of live viewing. The corresponding figures were 230.49 billion minutes in 2019 and 220.63 billion minutes in 2011.
The 2023 edition was the most-watched World Cup in South Africa and saw a 32% increase in viewership compared to 2019 with 5.01 billion minutes of live coverage.
Similar was the case in the United States, where 395 hours of live coverage made it the most televised Cricket World Cup, with coverage hours increasing 14% from 2019. The final was the most watched match with 48 million live viewing minutes, 47% more than the second most watched (India vs Pakistan). India featured in nine of the 10 most watched matches in the US.
The decision to make the coverage available for free to mobile users through Disney+ Hotstar in India led to 295 million live tournament viewers. Throughout the event, five world records were broken on Disney+ Hotstar for digital peak concurrency, with the final attracting cricket viewers. This is the highest concurrent audience ever, having already created history in four other matches at the 2023 World Cup.